Every pitch, coached to close.
Ory Pitch listens to every sales conversation — on the store floor, on the phone or in the field — scores the pitch against your playbook, finds the objections that cost you deals and shows each rep exactly what to fix next.

What sales teams get with Ory Pitch
The sales struggles your dashboards don’t show.
Your CRM records the outcome. Ory Pitch shows the conversation that produced it.
Two reps sell the same product to similar customers and get opposite results. The CRM only shows won or lost — never what was actually said.
Ory Pitch scores every pitch against your playbook: opening, need discovery, product knowledge, objection handling and the closing ask.
Managers see exactly which step breaks the sale — rep by rep, store by store.
Turn every sales conversation into revenue.
Score every pitch — not only the ones you hear
- An ORY Score from 0 to 1000 on every eligible conversation
- Breakdown by conversation quality, product knowledge, empathy and pitch efficiency
- Non-sales and ineligible calls filtered out automatically
- Benchmarks by rep, team, store and region
How sales teams use Ory Pitch.
A private scorecard after every pitch
- Your ORY Score and what pulled it up or down
- The exact moment you lost the customer — with the transcript
- Talk-tracks from top performers on the same objections
See the whole story, not just the calls.
Sales doesn’t only happen on a dialer. Ory Pitch scores conversations from the OrySense app, the Ory wearable and your telephony — so store, field and phone teams are measured the same way.
- In-store conversations via app or wearable
- Phone sales via dialer or PBX
- Field visits recorded hands-free
- Existing recordings uploaded in bulk
Does Ory Pitch work for in-store conversations, not just calls?
Yes. OrySense was built on retail floors. Conversations can be captured with the OrySense app, an Ory wearable device or your telephony, and every one is scored the same way.
Can we score against our own sales playbook?
Yes. Scoring follows your playbook — the steps, product points and offers your reps are expected to cover — and can differ by product line, region or team.
How is the ORY Score calculated?
Each eligible conversation gets a weighted score from 0 to 1000 across conversation quality, product knowledge, empathy and pitch efficiency. Weights follow your playbook, and conversations that aren’t sales conversations are marked “Not Eligible” so they don’t skew your numbers.
Which languages and accents does it handle?
OrySense’s speech models are tuned for noisy stores, regional accents and mixed-language conversations. Share your languages during the demo and we’ll confirm coverage for your teams.
Keep exploring
Coach every rep with every conversation.
We’ll set up Ory Pitch with your playbook and show you scores on your own sales conversations.