Hear what customers keep telling you.
Customers explain what they want, what frustrates them and what competitors offer in every conversation. OrySense groups those signals into recurring topics, tracks how they change and links each one to the conversations behind it.
Recurring signals, grouped
Requests, complaints, product questions and competitor mentions are grouped into topics automatically.
- No manual tagging
- Topics by product and location
- New topics flagged early
How customers feel
Mood distribution and sentiment shifts show where experience is improving or slipping.
- Positive, neutral and negative mood
- Shifts within each conversation
- Trends by channel
From insight to owner
Each topic links to the conversations behind it, so product, CX and operations teams can act with evidence.
- Conversation examples per topic
- Share with the right team
- Track whether it improved
65" smart TV under ₹70k, OTT-first household
QLED panel · Dolby Vision · EMI · 2-year warranty
Exchange offer, installation window
Visit booked for Saturday; quote shared on WhatsApp
Agent to call back Friday with exchange value
Signals worth listening to.
The customer’s voice, from every interaction.
Complaints
What goes wrong, in the customer’s words.
Requests
Features, products and services customers ask for.
Competitors
Which competitors come up and why.
Mood
How customers feel, by topic and channel.
Who uses it.
CX leaders
Experience drivers from every conversation.
Learn moreProduct teams
Feedback on launches within days.
Sales leaders
Objection and competitor trends.
Learn moreOperations
Process issues customers keep raising.
Knowledge owners
Questions the team can’t answer yet.
Leadership
Early warning on shifting sentiment.
Do we need to define topics up front?
No. Topics are grouped automatically; you can rename, merge or watch the ones that matter.
Does it include store conversations?
Yes — store, field and phone conversations are all included.
How is this different from surveys?
Surveys hear from a few customers. Conversations include everyone, with the reasons in their own words.
Keep exploring
See OrySense on your own conversations.
Tell us how your teams talk to customers. We’ll show you OrySense configured for your industry, your playbook and your recording setup.